About Us

Who are we?

Update for Food processing company owns the Mom’s Food, Relax, & Blendy brands. Update for food processing has changed ownership in 2015 to be owned by Mr. Hanee Afia.

The new management is committed to raising the performance of the company and meeting all the changing demands of the markets

Our Roadmap is clear as we honor the value and taste of tradition coupled with innovation. In addition, we are always sensitive to issues concerning the environment and health where we ensure that we meet all health requirements. Thus, all our products are free of GMO, Artificial Colors, Artificial Flavors and Artificial Additives.

Our Mission

  • To provide a good value for money, by offering natural, home-style and uniquely packaged food products to the local and international markets;
  • To be recognized as one of the top leading brands in the field by our customers;
  • To deliver a product that meets international quality standards;
  • To maintain our initiative and creativity to guarantee our competitive advantage;
  • To help in maintaining a healthy environment in which we live and work; and
  • To accomplish our mission by respecting our vendors, employees and customers and treating them as integral partners in our value chain

Vision

  • To be recognized as a leading, trustworthy food processing local firm associated with innovation, quality and value for money;
  • To achieve sustainability through global brand recognition, market share and profitable growth.
  • To keep up our promise to our customers by maintaining the high quality healthy home style products; and
  • To have a role in the society and Egyptian economy by offering jobs, increasing production and excelling in competing with our international competitors.